MARCHE. BECAUSE NOT ALL MADE-IN-ITALY IS THE SAME.

 

The excellence of Italian craftmanship is endangered.

Cheaper and faster mass production has been overtaking a large portion of the Country’s renewed manufacturing. There are entire regions where fashion manufacturing now relies on industrial machinery, underpaid immigrant workers and second-choice materials. This results in price-competitive but low-quality Made-in-Italy.

Ferresi manufactures in Marche – a coastal region that is still untouched by this scary phenomenon. Here, entire communities revolve around the production of fine footwear. Most are family businesses, manufacturing either finished footwear or parts such as soles, heels, and curated leather. Only a limited number of pairs are produced each day, with astonishing attention to detail. Tradition and excellence are inalienable values in the region’s calzaturifici. Because the finest Italian craftsmanship, which will turn a pair of footwear into a masterpiece, is the norm in Marche.